We Luv Video

A nonprofit video store and microcinema preserving rare physical media and cult classics.

A collection of vintage televisions and media players, some displaying abstract fiery images.

Window display for "We Luv Video" featuring a drawing of a long-haired figure and movie-related graphics.

Interior of a store selling DVDs and Blu-rays, with shelves stocked full of cases and a few patrons browsing.

Interior of a video rental store with rows of VHS tapes and theater-style seating.

Interior of a cinema with rows of seats and shelves of DVDs for sale.

The Experience

Passionate, communal, nostalgic, cinephile

A Haven for Physical Media Enthusiasts

We Luv Video is a vibrant nonprofit dedicated to the preservation and celebration of physical media, breathing new life into Austin's legendary I Luv Video legacy. This volunteer-run haven offers a vast collection of over 35,000 titles, encompassing beloved favorites, cult oddities, and true rarities that often elude streaming platforms. It's a place where the tactile experience of browsing shelves and discovering hidden cinematic gems is paramount.

More Than Just Rentals

Beyond its extensive rental library, We Luv Video boasts a 25-seat microcinema, a cozy space perfect for intimate screenings, member events, and private parties. The cinema features salvaged seats from a local theater, adding a touch of history to modern movie-watching. The store itself is a testament to passion, with movable shelves that allow for dynamic event setups and original staff notes still attached to many tapes, offering a quirky glimpse into the past.

A Community Hub

We Luv Video fosters a strong sense of community among cinephiles. It serves as a cultural center where movie lovers can connect, share recommendations, and participate in unique events like themed screening nights and animation series. The space is a living tribute to the enduring power of physical media and the shared experience of film.

Know Before You Go

Parking can be tricky; utilize the dedicated We Luv Video spot or nearby street parking. Consider visiting on weekdays or earlier on weekends to avoid crowds. Bring your enthusiasm for film and be ready to discover something unique.